When I started to work as a content manager for one of the most successful female online entrepreneurs in the Netherlands, it struck me that she had EVERYTHING to help people way beyond the borders of her country, yet her events, webinars and digital content were in her native language, which prevented her to expand to foreign markets.

She is a visionary person, very skilled in doing what needs to be done to reach business goals, including a good amount of comfortzone stretching.

It made me realize, if a non-native English speaker with that much entrepreneurial skills and qualities, still feels reluctant to take the step to go international, this will be an increasing problem for online business owners worldwide, who speak a language other than English. I decided to use my experience in cross-border business to help entrepreneurs like her. That is how I found my niche.

So many people from non-native English speaking countries (Europeans for instance) who are...

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There is a good chance, you might not even realize what a GREAT advantage it is, to be a native English speaker when having an online business. English is the founding and number 1 language of the Internet, with roughly 2 billion English speakers, of which more dan half speak it as a second language. That makes it the largest language by number of speakers (native & non-native). 

If you are a native English speaker, you can multiply your reach big time, by considering organizing your courses in such a way that they can be optimally distributed and received internationally.

For non-native English speakers, choosing English for your business does not mean you don’t appreciate your local customers and language. It means you make an incredible wise business decision. What you offer is valuable for people, so why limit yourself and your prospects by borders or language. 

Research has shown, that the number one non-native English speaking country in the...

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Have you ever heard of MOOCs? 

They are super popular amongst students and universities worldwide. MOOCs stands for Massive Open Online Courses (MOOCs). They are free online courses available for ANYONE to enroll and are attracting learners with different learning styles from all over the world.

Initiated by a range of prestigious universities, including Harvard and Stanford, massive open online courses (MOOCs) have drawn substantial attention from both academia and the public.

It changed the way the world learns and made knowledge accessible for all people, regardless budget, abilities, development level or previous education. It is open for every world citizen. 

As with many things there are supporters and opponents, yet personally I think it is one of the most beautiful developments possible thanks to the internet to learn new skills, advance your career and deliver quality educational experiences at scale. 

You have MOOCs in many languages and as a global online...

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Non-Native English Speakers (NNES)

Many non-native English speakers (NNES) worry about using the right grammar or sentence structure, while there's a good chance you are even better at this, than native English speakers.

This is because native speakers acquire a language, they gather language when growing up. While non-native English speakers have to study a language to learn it, and often so in a relatively short amount of time.

In many cases this makes non-native speakers much more aware of grammar rules and sentence structures, than native speakers.

Native speakers on the other hand, are better in informal language. Language that is restricted to a particular context, like slang, dialect, idioms, geekspeak and jargon.

They are more comfortable with the language and that makes it easier to tweak and mix it with humor or street-wisdom, even though it might be grammatically incorrect. Locals will understand.

So give yourself a break.

Dare to be imperfect. The only importance is that people understand what you say and...

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Comfort Zone

Taking your local online business to a new, international level, is not a matter of just translating your content. You’ll need to walk new roads to find new markets. Native and non-native English speaking entrepreneurs, feel most comfortable with their local customers, serving them in their native language. It is easier, less awkward and makes more sense, since you know your local market best. However, if you want to unlock your potential worldwide, you need to face what is holding you back to scale your business globally.

Transform your relationship with fear by doing things you’ve never done before. There is no need to totally step out of your comfort zone, because it’s important to feel somewhat comfortable with the steps you take, to be able to push through. Real growth and goal success don’t happen outside, but at the edge of your comfort zone. If you stretch your comfort zone, you’ll be able to think bigger and achieve more. 


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The International Entry Checklist

Check if you are on track before your International Launch