Developing a high-quality product that sells in multiple countries, is nearly impossible without conducting market research. If your target group is located in various regions worldwide, then language & culture differences need to be bridged. International market research doesn’t have to be extremely thoroughly, but there really is a bare minimum of effort you need to do.

1. Identify opportunities to serve customers from different countries

To assume you know what your customers in different corners of the world think and want, can be harmful for your business. Never stop to put serious effort in meeting the needs of your customers. Even when your business is super successful and it seems that everything you touch turns to gold, stay open for feedback at all times and never stop wondering what products and services your customers need, and what they think of yours, so you can keep developing and get even better.

2. Examine the size of the markets you want to target


Continue Reading...

The International Entry Checklist

Check if you are on track before your International Launch