When I started to work as a content manager for one of the most successful female online entrepreneurs in the Netherlands, it struck me that she had EVERYTHING to help people way beyond the borders of her country, yet her events, webinars and digital content were in her native language, which prevented her to expand to foreign markets.

She is a visionary person, very skilled in doing what needs to be done to reach business goals, including a good amount of comfortzone stretching.

It made me realize, if a non-native English speaker with that much entrepreneurial skills and qualities, still feels reluctant to take the step to go international, this will be an increasing problem for online business owners worldwide, who speak a language other than English. I decided to use my experience in cross-border business to help entrepreneurs like her. That is how I found my niche.

So many people from non-native English speaking countries (Europeans for instance) who are...

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Have you ever heard of MOOCs? 

They are super popular amongst students and universities worldwide. MOOCs stands for Massive Open Online Courses (MOOCs). They are free online courses available for ANYONE to enroll and are attracting learners with different learning styles from all over the world.

Initiated by a range of prestigious universities, including Harvard and Stanford, massive open online courses (MOOCs) have drawn substantial attention from both academia and the public.

It changed the way the world learns and made knowledge accessible for all people, regardless budget, abilities, development level or previous education. It is open for every world citizen. 

As with many things there are supporters and opponents, yet personally I think it is one of the most beautiful developments possible thanks to the internet to learn new skills, advance your career and deliver quality educational experiences at scale. 

You have MOOCs in many languages and as a global online...

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In an International market, you have a significant larger reach, yet also more competition. The more reason to be yourself and share your unique approach. Like a fingerprint or DNA, your uniqueness in the world is your entrepreneurial power when emphasized. Don't let anyone feed your self-doubt. Stick to your message and keep moving forward. Make sure that not being a native in all the markets you target, doesn't become an excuse, or a speed bump.

You can't do things perfect, since perfect for the one, is imperfect for the other. So get rid of perfectionism and remember perfect often makes customers feel they’re presented with something too 'salesy'. Go with authentic and as long as there aren’t any major problems in understanding what you sell, people won’t mind if it’s not flawless. They want value and the knowledge you offer about your niche.

Too often we compare where we're at, to where others are. This makes us...

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Comfort Zone

Taking your local online business to a new, international level, is not a matter of just translating your content. You’ll need to walk new roads to find new markets. Native and non-native English speaking entrepreneurs, feel most comfortable with their local customers, serving them in their native language. It is easier, less awkward and makes more sense, since you know your local market best. However, if you want to unlock your potential worldwide, you need to face what is holding you back to scale your business globally.

Transform your relationship with fear by doing things you’ve never done before. There is no need to totally step out of your comfort zone, because it’s important to feel somewhat comfortable with the steps you take, to be able to push through. Real growth and goal success don’t happen outside, but at the edge of your comfort zone. If you stretch your comfort zone, you’ll be able to think bigger and achieve more. 


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The International Entry Checklist

Check if you are on track before your International Launch