When I started to work as a content manager for one of the most successful female online entrepreneurs in the Netherlands, it struck me that she had EVERYTHING to help people way beyond the borders of her country, yet her events, webinars and digital content were in her native language, which prevented her to expand to foreign markets.

She is a visionary person, very skilled in doing what needs to be done to reach business goals, including a good amount of comfortzone stretching.

It made me realize, if a non-native English speaker with that much entrepreneurial skills and qualities, still feels reluctant to take the step to go international, this will be an increasing problem for online business owners worldwide, who speak a language other than English. I decided to use my experience in cross-border business to help entrepreneurs like her. That is how I found my niche.

So many people from non-native English speaking countries (Europeans for instance) who are...

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financial freedom mindset Mar 05, 2020

The part of us that is hiding, is often doing so because of fear to be judged. This part is longing to belong, and feels scared about what others think, afraid to be rejected.

The more people see of you, the more opinions, judgements, projections and rejections right? But also the more love, respect and connection. Being rejected is okay. See it as survival of the fittest, yet more like survival of the best fit. That is how you build your tribe.

The people that love you for who you are, for your work, and the value you offer, will stick around. The ones that are being negative about you or your work, are worthy to let go. This creates a healthy and natural selection of your contacts.

You can’t meet everyone’s expectations and at the same time stand in your own center of alignment. When what you offer, makes other people feel uncomfortable, they are simply not your ideal customer. Wanting to please as many people as possible is an ancient protection mechanism that...

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International business is not for everyone

International business is not for ignorant and closed minds. Prejudice is in many cases inherently unjust. It relies upon a stereotypical generalization of others. In some cases, views are so exaggerated and misconceived that they become a serious hurdle in building a global online business. 

To be successful in an international market it is of vital importance to be open minded and genuine, and not make judgements based on nationality, language, age, education-level, economic or cultural background, beliefs, sexual orientation, skin color, religion, and so on. It is about seeing the beauty of the possibilities, creative freedom and opportunities the Internet offers people, to share their talents and knowledge.

Diversity is the lifeblood of international business, and humanity in general. So don't let fear of differences stop you. Your idea, skill, talent or passion can be valuable for others, no matter what country or background...

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The Very First Step: Choose

You might wonder: "Why is this blog only in English, while Karin focuses on International business as well as non-native English speakers?! Why is this website not translated in multiple languages?”

Your native language gives you a greater sense of comfort when doing business, and makes it easier to connect with possible customers in your own country. However, English gives you a far bigger reach and helps you expand your business to new markets. A great reason to stretch your comfort zone.

Now of course you have more than one option. Let me help you by listing 3 options in order of increasing complexity:

  1. Go for 100% English. Love your native-language, but use English for your business.
  2. Focus on a maximum of two languages to build a bilingual business. Create content in both your native language and English: copy your content and translate it to English, have video’s dubbed. When your native language actually is English, you can choose...
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The International Entry Checklist

Check if you are on track before your International Launch