Developing a high-quality product that sells in multiple countries, is nearly impossible without conducting market research. If your target group is located in various regions worldwide, then language & culture differences need to be bridged. International market research doesn’t have to be extremely thoroughly, but there really is a bare minimum of effort you need to do.

1. Identify opportunities to serve customers from different countries

To assume you know what your customers in different corners of the world think and want, can be harmful for your business. Never stop to put serious effort in meeting the needs of your customers. Even when your business is super successful and it seems that everything you touch turns to gold, stay open for feedback at all times and never stop wondering what products and services your customers need, and what they think of yours, so you can keep developing and get even better.

2. Examine the size of the markets you want to target


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Have you ever heard of MOOCs? 

They are super popular amongst students and universities worldwide. MOOCs stands for Massive Open Online Courses (MOOCs). They are free online courses available for ANYONE to enroll and are attracting learners with different learning styles from all over the world.

Initiated by a range of prestigious universities, including Harvard and Stanford, massive open online courses (MOOCs) have drawn substantial attention from both academia and the public.

It changed the way the world learns and made knowledge accessible for all people, regardless budget, abilities, development level or previous education. It is open for every world citizen. 

As with many things there are supporters and opponents, yet personally I think it is one of the most beautiful developments possible thanks to the internet to learn new skills, advance your career and deliver quality educational experiences at scale. 

You have MOOCs in many languages and as a global online...

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The International Entry Checklist

Check if you are on track before your International Launch