There is a good chance, you might not even realize what a GREAT advantage it is, to be a native English speaker when having an online business. English is the founding and number 1 language of the Internet, with roughly 2 billion English speakers, of which more dan half speak it as a second language. That makes it the largest language by number of speakers (native & non-native).
If you are a native English speaker, you can multiply your reach big time, by considering organizing your courses in such a way that they can be optimally distributed and received internationally.
For non-native English speakers, choosing English for your business does not mean you don’t appreciate your local customers and language. It means you make an incredible wise business decision. What you offer is valuable for people, so why limit yourself and your prospects by borders or language.
Research has shown, that the number one non-native English speaking country in the world, with the highest level of people who speak English as a second language, is the Netherlands. Yet still, from experience, I know many online entrepreneurs from the Netherlands find it incredibly hard to choose and build their online business in English.
Check out this top-5 of best non-native English speakers in the world:
I started to build my International business with the all-in-one platform Kajabi, which I truly and highly recommend, because it supports cross-border business so well. Read more about Kajabi in this article. Feel free to reach out when you have any thoughts or questions for me. I’d be glad to help you!