Developing a high-quality product that sells in multiple countries, is nearly impossible without conducting market research. If your target group is located in various regions worldwide, then language & culture differences need to be bridged. International market research doesn’t have to be extremely thoroughly, but there really is a bare minimum of effort you need to do.
To assume you know what your customers in different corners of the world think and want, can be harmful for your business. Never stop to put serious effort in meeting the needs of your customers. Even when your business is super successful and it seems that everything you touch turns to gold, stay open for feedback at all times and never stop wondering what products and services your customers need, and what they think of yours, so you can keep developing and get even better.
What countries have the most people that have an interest in your product or have unmet needs for what you offer. Do serious research and don’t just think that research generates a bunch of useless data. To some people the word research itself, evokes resistance because they think you need complex, worldly techniques and software to conduct it, and highly trained people to be able to explain the meaning, which is major misunderstanding. Market research can be done in more ways than one, whichever helps you best.
You most likely have already conducted some basic forms of market research. An important research technique is listening. For instance, hearing a possible customer complain about something they miss, helps you to provide what they need. The method you use for your market research depends greatly on the information you are seeking to understand.
Understand your competitors worldwide. A great way to understand your competitors is to buy their products, use their services and examine their website. Notice their ads, examine their pricing, marketing techniques, location, and so on.
Be clear as day about why your product is more helpful to your customer than the product of the competition. Describe the problem of your ideal customer and offer unique and valuable solution.