Developing a high-quality product that sells in multiple countries, is nearly impossible without conducting market research. If your target group is located in various regions worldwide, then language & culture differences need to be bridged. International market research doesn’t have to be extremely thoroughly, but there really is a bare minimum of effort you need to do.

1. Identify opportunities to serve customers from different countries

To assume you know what your customers in different corners of the world think and want, can be harmful for your business. Never stop to put serious effort in meeting the needs of your customers. Even when your business is super successful and it seems that everything you touch turns to gold, stay open for feedback at all times and never stop wondering what products and services your customers need, and what they think of yours, so you can keep developing and get even better.

2. Examine the size of the markets you want to target

What countries have the most people that have an interest in your product or have unmet needs for what you offer. Do serious research and don’t just think that research generates a bunch of useless data. To some people the word research itself, evokes resistance because they think you need complex, worldly techniques and software to conduct it, and highly trained people to be able to explain the meaning, which is major misunderstanding. Market research can be done in more ways than one, whichever helps you best.

3. Determine the best methods to meet the needs of your customers in different countries

You most likely have already conducted some basic forms of market research. An important research technique is listening. For instance, hearing a possible customer complain about something they miss, helps you to provide what they need. The method you use for your market research depends greatly on the information you are seeking to understand.

4. Know the International competition

Understand your competitors worldwide. A great way to understand your competitors is to buy their products, use their services and examine their website. Notice their ads, examine their pricing, marketing techniques, location, and so on. 

5. Emphasize your unique value 

Be clear as day about why your product is more helpful to your customer than the product of the competition. Describe the problem of your ideal customer and offer unique and valuable solution.

How to Get Your Customers Feedback - Some Examples

Directly From Your Customers
Listen to your customers. One of the best ways to find out what customers want is to ask them. Reach out and talk to them.

Free Access to a Courses in Exchange for Feedback
Get a group of 6-10 people together to learn more about the impressions of a product or service, for example by giving them free access in exchange for feedback.
Comment Form on Your Website
Provide a comment form on your website on which your customers can easily leave comments and feedback.  You can also ask some questions, like: what do you miss concerning the niche? Are there any services that don't exist yet, that you would like to see? How could we provide you with the perfect service?

Email and Telephone Surveys
You might not like answering these things yourself, but plenty of people don't mind and will answer or fill out surveys, especially if they get something in return. Promise them a discount or a free product if they complete the form or call.

Team Members
The people who interact the most with your customers, are your team members or employees. Ask them about what it is that customers are asking for or what they complain about. Always welcome feedback, whatever channel it comes from.

Ask people who buy at the competition what they find appealing about the competitors offer. Ask some people around you to notice what's going on with your competition.

Documentation and Records
Keep track of your facts & figures. Notice what customers are buying and not buying from you, so your can make the necessary adjustments to improve your product.

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