kajabi online business Mar 09, 2020

No matter what your current business state is, starter or experienced, there are impressive tools that can save you tons of time, automate global marketing activities, and save you lots of money on pricey freelancers.

You don't want to end up with unused, costly software, feeling overwhelmed by all the moving pieces and making it work together. 

Good tools are essential to create a profitable online business and since International business brings on some extra challenges, you want to have the front and back of your business run smoothly.

After experimenting with several options I fell in love with Kajabi.  Today I am a proud Kajabi partner and my links are affiliate links, which means I may get a commission if you purchase. However, I am not being super enthusiastic because I am an affiliate. I am affiliate because I am super enthusiastic! It is just really good stuff and will make your life as a cross-border entrepreneur a lot easier! 

The Kajabi all-in-one platform makes it incredibly easy to share your knowledge and grow your audience. If you have succeeded in your native language, you might be close to ready to launch your online course for the international market!  

Kajabi holds all the features you need to build, market and sell your online course, program, or membership. You don't have to be a tech genius to turn your knowledge and content into products you can sell worldwide.

Are you curious about HOW to launch your global online course? 


Imagine... you scale the business you already LOVE, from your national or non-native English region to an extensive global market. The potential is HUGE. Instead of for instance 25 million prospects, you can approach a market of 1.8 billion English speakers!

Whether you are educating 20 students or 5 million, Kajabi will make you feel confident that you’ve got the potential, the easiest technology and best support in the business. The online business industry generates more than $350 million a year, and this high potential market is all yours to do expand to.

In This Article, You Will Learn in 11 Steps How to Enter Any Market With Kajabi

Finding a unique niche is an important step on the road to success, when launching worldwide. Don’t follow the popular course creators, yet find a relatively undiscovered niche and make the difference with a unique approach.

  1. Identify what feeds your passion, what you are enthusiastic about
  2. Identify problems you can solve and work on the solution
  3. Research your competition, is your idea distinctive?
  4. Connect with your ideal client and test your idea
  5. Determine the profitability

Having a greater understanding of the international marketplace will help you to create a sound global business strategy to establish and grow your brand into one that’s better than the competition. Market Research will reduce risks and make your marketing strategy cost-effective. 

  1. Understand your customers
  2. Know your competitors
  3. Test your product
  4. Anticipate and predict change in your market
  5. Keep track of & analyze market trends

Find out the demand for your niche per country and match it with your course offers. Even though you have to work against the presence of uncertainty, it will greatly help to run your international online business on the basis of a forecast and analyzes. Finding out the demand for your product is an important part of marketing. 

To create impressive topics that interest both you and your audience, asks for boundless creativity and wild storytelling skills. You need to find topics that stick. I have three tips when researching and writing persuasive topics.

  1. Pick a topic you care about and are interested in, that way you can transfer the information with passion
  2. Choose something you think your target audience will be interested in reading about
  3. Be sure to make it clear early on that you have unique info on the topic so your audience knows to expect something new

Having a great product or service that you are sure many people will need, isn't good enough. Getting customers is the hardest thing about growing a business, especially when you're starting out and your budget is limited. However, customer acquisition and satisfaction should be an ongoing focus, it is what keeps keeps your brand ahead of the competitors. Even when you already have a successful business you’ll always have customers who stop buying for one reason or another. Here are 8 strategies to help find, treasure and retain happy customers.

  1. Set goals
  2. Treat every customer as if they were a VIP
  3. Collect feedback to measure customer satisfaction
  4. Analyze the data and come up with solutions
  5. Keep an eye on what customers say about you on social media
  6. Reach out when people are unsatisfied
  7. Make it easy for your customers to get in touch
  8. Say what you do and do what your say

As an online entrepreneur, you will want to generate content that’s appealing to your ideal customer and can be used on many channels over and over again, without losing its value. Whether it’s audio, visual or written content, you want to make your ideas reach people via different channels to match different people. Get the best out of the content that you’ve already worked on and e? You’ll find new ways to reach your audience, save resources and also extend the reach of your blog.

Some examples of ways to repurpose content:

  1. Turn your existing content into videos
  2. Break up long articles into shorter social media posts
  3. Turn your blog post into a webinar (and vice-versa)
  4. Pull out quotes and repurpose as micro content
  5. Convert your old blog posts into a guide or expert ebook
  6. Turn your already published content into podcasts
  7. Use the best questions from customers to turn into posts, blogs or podcasts
  8. Convert testimonials from your users into content
  9. Transform event or webinar video’s into a blog
  10. Update your old posts with new information

Structure, planning and goal setting creates insight and help you persevere when overwhelm starts to mess with your focus. Especially when expanding your nationally focused online business to cross-border activities, it is important to stay on track when global challenges come your way. The human brain is wired to favor routine over novelty, so building the right habits, making it routine, will bring you closer to your goals. Ask yourself:

  1. What you want to achieve
  2. How you’re going to get there
  3. Why you want it

Start with these three factors to set your goals, from there your can add structure and plan the process that will help you succeed.

Truly successful businesses invest in connecting with their customers. Connected customers are happy customers. They are loyal and spend more. Kajabi makes it incredible easy to engage with your students. You can grow, manage, and reach your subscribers with customizable emails and a community feature, building strong audience relationships. 


Get paid on your terms. Simple, seamless integration with Stripe and PayPal gets you paid easier, worldwide. From recurring to one-time, to trial payment plans, to one-click upsell, Kajabi does it all. It connects everything about your business in one place. Your website, content, marketing, products… it all works seamlessly together so you can focus on your business instead of tech. Keep track of the real humans your business serves. Tag people based on their behavior, make personal notes, and then use that in your marketing, automations and products.

The right tools for your online business can make the difference between success and failure of your venture. Therefore it’s very wise to be picky about the tools of the trade. Because Kajabi is my personal favorite, I am promoting Kajabi here, for I strongly believe in the completeness, beauty and effectiveness of this online all-in-one platform.


Kajabi contains all the features you need to sell, market and deliver your content. They make it super uncomplicated to turn your knowledge and content into products you can sell. So yes, I am a huge fan of this powerful tool! However what works for me, might not work for you. There are alternatives like Podia, Thinkific, Ruzuku, Teachable, Learnworlds, Skillshare to name some, so always do your own research. However, remember that when comparing different platforms with each other, be sure that they are evenly as complete in terms of content.

For building your international online courses, you don’t have to be a tech genius. With Kajabi you have everything you need to build, grow or expand your business worldwide. You can access your website, products, marketing, community and more from one single dashboard. And since everything is built together, it actually works smooth together. 

In minutes you can take your ideas and turn them into integrated subscriptions, courses, and digital products.

To unlock real, sustainable international growth in your business, you need the right tools and a plan to market and sell your courses worldwide. As you know by now, I use Kajabi to power my business. One of the things I love about Kajabi is how committed they are to constantly improving the platform and that makers marketing and selling your courses worldwide easier and more seamless than ever. Read more about International Market Research here. 


PS - As a Kajabi Partner, I earn a commission if you sign up for Kajabi through my affiliate link. However, I only ever recommend products I personally use and LOVE, and Kajabi is 100% that.

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